Combining Harrier's digital print capabilities of six HP Indigo 7000 digital presses and an HP Indigo 5000 press, with software Harrier will provide brands with an easy to implement, fully customisable web-to-print photo service, hosted on the brand's own website.
An HP Indigo 7000 digital press, one of six such machines at UK photo finishing firm Harrier.
The service can be added to the brand's product range as a complementary, or completely new, revenue stream and can include an array of different photo applications, such as photobooks, canvases, customised mugs and clothing.
Julian Marsh, business development consultant at Harrier, explained: 'The photo market is ripe with new business opportunities.
We are one of the most successful photo finishers in the country and we previously used HP Indigo presses to fulfil an enormous demand for high quality photo products, generated by their photo service, Truprint.
However, this demand typically peaks at Christmas time and the company was looking for a way to grow pages throughout the year.
With a reputation for high end photo products and print quality, Marsh saw the synergy between HP partner, TAOPIX, and HP's Indigo technology.
The collaboration between the two would enable Harrier to offer a new service that allows brands to quickly and easily extend their product portfolio to include premium photo goods.
Marsh continued: 'The new fully-branded photo service invites customers to create the photo product of their choice by downloading TAOPIX software - again branded by the operating company - and then submit their product for printing.
Harrier fulfils the print and finishing, giving the brand in question the security of working with an established photo finisher, powered by a fleet of reliable and productive HP Indigo presses.
TAOPIX's software enables businesses to set up as a supplier of photo products.
It is traditionally purchased by professional photo labs and print service providers looking to break into photobook production.
Marsh added: 'We've already had significant interest in this new offering from a variety of well-known brands.
For some, the expansion into supplying photo products seems a very natural extension to their existing product portfolio and for others, it's a leap into a completely new sector.
However, with our service, both can easily implement a new photo service and brand it as their own, giving their customers the assurance that they are continuing to deal directly with the brand they know and love.
With this opportunity promising brands an easy, secure and flexible route to the lucrative photo market; it's clear why we've seen such a huge interest in the photo service to date, and we're confident this service will be a great success in the future.
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